Friday, September 30, 2011
Analyzing Media - Presentation
Personally, I found the presentation of media that was done in IDC class to be very informing, interesting and also gave me new views on how I saw the media and actually helped me learn a lot. Some things that I found quite interesting that I never noticed before was the concept the way commercials target their audiences and the different forms they do so. The most interesting commercials I found were the comparison of the Maybelline and Dove commercials. The reason for this is because when I first originally saw them on the screen, I thought to myself that the Dove commercial was definitely all in the right and the Maybelline commercial simply gave all viewers the wrong image of perfection and beauty. However, when they were analyzed critically - you found that both companies are actually doing the same thing in advertising to the public. Maybelline simply shows that to reach perfection - you must buy their dream mousse foundation and that they'll make you look pore-less and beautiful. Meanwhile, Dove took the route that they portrayed themselves as a better company because they don't force this fake beauty on women. However, although Dove made themselves look like the good guy - both companies in the end are doing to the same thing in order to sell a product. This presentation made me realize the little things companies do in commercials in order to get encourage to purchase products. I feel that after this presentation I won't look at commercials the same way - because I'm going to begin to notice the little things they do in order to encourage purchases by people. I feel that everyone should be able to get educated on media education and analysis because it's something our generation will be dealing with for the rest of our lives.
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